Heather Deno

Director, Business Development and Brand 

As Director of Strategic Sales and Partnerships, Heather’s focus is developing sales channels and increasing sales revenue among new and existing Affiliates. This will include refining marketing and communication strategies that increase RAR’s market share, training staff on sales and marketing methods and strategies,  and developing new lines of revenue in previously untapped markets. She will be based out of the Baltimore office. 
Heather has had more than 20 years of experience in sales, business management, and strategic planning, particularly among nonprofits and entrepreneurs. As a Business Advisor for Purdue University she developed initiatives that promoted business collaboration among private, public, and community based organizations. She also created training and coaching programs for entrepreneurs and small business owners that focused on best business practices. Most recently, Heather was a Board of Trustee and Director of Sales for Youth for Understanding. During Heather’s tenure, the organization adopted an international branding and marketing strategy, new organizational and Board structure, as well as a more strategic vision that provided the foundations for changing the organization’s business model.
Heather received her undergraduate degrees in Fine and Performing Arts and Business from Manchester College and Northwestern University. She went on to receive her Juris Doctorate from the University of Louisville.  Heather’s favorite children’s book that she shared with her sons on a nightly basis was Goodnight Moon.